Big Buns is a hipster bakery that doubles up as a hangout place targeted at people aged 18-40. The name itself projects a fun, quirky and contemporary image of the brand. Incorporating pop culture and modern slang into the brand plays a big part in appealing to this niche. Those who appreciates good food, good company and a bloody good joke.
The printed stationery contains the bulk of Big Buns’ branding by creating a story and reflecting the personality of the brand. It is both text and visual heavy with puns, modern slang and references to pop culture. The entire composition is filled up with stacked up typography, both illustrative and structured, as well as hand-drawn illustrations that reflects the brand ethos. Hierarchy is established with scale and using various fonts for a playful aesthetic that has been organised strategically to avoid clutter.