Hash-tag is a travel and style magazine that gets published four times every year, one for each of the seasons. Each chapter comprises of topics ranging from food, travel and fashion styles that are in the forefront of social trends. The Hash-tag culture is embraced to specifically target the modern demographics and becomes a recurring theme throughout the magazine. This approach not only emphasises the idea that all contents are in the interest of the targeted market, but it also projects a quirky, contemporary, and comfortable brand value that is represented in a sophisticated and minimal aesthetic.
The main objective was to aesthetically reflect the personality and characteristics of the target audience, whilst also delivering the core message of each article. Hash-tag is uniquely different from other travel & style publications, with a particular focus on their readers, quality of articles and design choices.